University of Amsterdam / Amsterdam University of Applied Sciences
Browse
.SAV
Interactieve schermen - dataset 1.sav (407.61 kB)
.SAV
Interactieve schermen dataset 2a.sav (122.93 kB)
.SAV
Interactieve schermen dataset 2b.sav (621.12 kB)
1/0
3 files

Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Download all (1.12 MB)
dataset
posted on 2024-09-30, 07:57 authored by A. MoesA. Moes, Marieke Fransen, Bob M. Fennis, Tibert Verhagen

Anonymised data used for the research as described in In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Funding

This work is supported by the Netherlands Organization for Scientific Research (NWO) [grant number: 023.011.008]

History

Retention period

2028-09-22

Usage metrics

    Amsterdam University of Applied Sciences

    Categories

    Keywords

    Interactivity; interactive screens; impulse buying urges; persuasive outcomes

    Licence

    CC BY 4.0

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC