Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Name: Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
Published: 2024-09-30T07:57:41+00:00
License: https://creativecommons.org/licenses/by/4.0/
Keywords: Interactivity; interactive screens; impulse buying urges; persuasive outcomes

dataset

posted on 2024-09-30, 07:57 authored by A. MoesA. Moes, Marieke Fransen, Bob M. Fennis, Tibert Verhagen

Anonymised data used for the research as described in In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Funding

This work is supported by the Netherlands Organization for Scientific Research (NWO) [grant number: 023.011.008]

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2028-09-22

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Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

Funding

This work is supported by the Netherlands Organization for Scientific Research (NWO) [grant number: 023.011.008]

History

Retention period

Usage metrics

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Keywords

Licence

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