Data A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Name: Data A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying
Published: 2024-09-30T07:57:52+00:00
License: https://creativecommons.org/licenses/by/4.0/
Keywords: impulse buying; justification; advertising frames

https://doi.org/10.21943/auas.27094654

dataset

posted on 2024-09-30, 07:57 authored by A. MoesA. Moes, Marieke Fransen, Bob M. Fennis, Tibert Verhagen

Anonymised data research as described in <a href="https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21733" target="_blank">A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying</a>

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This work is supported by the Netherlands Organization for Scientific Research (NWO) [grant number: 023.011.008]

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2034-09-22

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Data A good reason to <b>buy</b>: <b>Justification</b><b> </b>drives the effect of advertising frames on impulsive socially responsible <b>buying</b>

Funding

This work is supported by the Netherlands Organization for Scientific Research (NWO) [grant number: 023.011.008]

History

Retention period

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