University of Amsterdam / Amsterdam University of Applied Sciences
Browse
.SAV
Data_Storytelling-exp1-.sav (511.52 kB)
ARCHIVE
Data_storytelling_exp3.sav.zip (89.08 kB)
ARCHIVE
Data_storytelling_exp2.sav.zip (112.26 kB)
1/0
3 files

Data A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Download all (712.85 kB)
dataset
posted on 2024-09-30, 07:57 authored by A. MoesA. Moes, Marieke Fransen, Bob M. Fennis, Tibert Verhagen

Anonymised data research as described in A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

Funding

This work is supported by the Netherlands Organization for Scientific Research (NWO) [grant number: 023.011.008]

History

Retention period

2034-09-22

Usage metrics

    Amsterdam University of Applied Sciences

    Categories

    Keywords

    impulse buying; justification; advertising frames

    Licence

    CC BY 4.0

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC